James D. White

James D. White was the CEO of Jamba Juice from 2008-2016. He chairs the board of the Honest Company, and is the cofounder, chair, and CEO of Culture Design Lab. His books include Culture Design: How to Build a High-Performing, Resilient Organization with Purpose.

A man wearing glasses, a dark suit with a yellow pocket square, and a white shirt stands in front of a marble wall.

Book cover titled "Culture Design: How to Build a High-Performing, Resilient Organization with Purpose" by James D. White and Krista White is shown next to the phrase "an excerpt from," highlighting ways to fortify culture.

Business

Find your own tomato war: How to fortify culture through ritual

Not every company holds an annual food skirmish like OGC — but designing rituals with intentionality can strengthen your corporate soul.