Martin Gonzalez

Martin Gonzalez is the co-creator of Google’s Effective Founders Project and the co-author of The Bonfire Moment.

Photo credit: Andria Lo

Tech legend Bob Taylor — a pioneer of the computing revolution — figured out the genius of framing two types of disagreement.

“I’ve started to think about three puzzles we need to solve for as we bring these technologies into our organizations.”

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9 min

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Startup success can often hinge on a key lesson derived from behavioral science … and Jerry Seinfeld’s “Night Guy vs. Morning Guy” routine.